Digital Discovery Group

About Us

Career
With a remarkable +15-year track record in the digital space, I have been empowering businesses of all sizes to unlock their true potential. Drawing on my extensive experience as the former head of Ecommerce for Big Brown Box one of Australia’s first Electrical Retail Online Store, Co-Founder of Click Frenzy, the largest online sales event in the history of retail, and the Head of E-Commerce for Bing Lee for over a decade.

Why I started digital discovery group
Far from being a typical digital marketing agency, the rapid advancements in AI and ML have ushered in a new era of learning that makes it uncertain when full marketing automation will become a reality. The emergence of Google, OpenAI, and various tools is already paving the way for this transformation.

Leverage
I understand that not every business is fortunate enough to have a large digital team at their disposal. In today's challenging economic climate, I realised that many businesses could benefit from my expertise and experience to propel their operations to new heights. Recognising the uniqueness of each business is a crucial part of this endeavour, yet it is common for most businesses to overlook shared challenges.