Stephanie Dale 2016 received a well-deserved Life Membership from the Parramatta Chamber of Commerce.
Stephanie is a Corporate CEO, Entrepreneur & business owner with four successful businesses. Her career began as a graphic designer, progressing into sales promotion, including strategy, concept, design, production & project management.
As General Manager Marketing with Response Systems International, she moved into the financial market, managing advertising accounts for large financial & insurance related organisations in Australia & NZ. Taking the position of General Manager with RL Polk - an international company and one of the largest Direct Marketing production & database marketing companies in Australia, she was the youngest & first female General Manager in this field in Australia.
She has developed, instigated, or managed programs for Toyota, IHG Hotels, Pizza Hut, Vodafone, Streets, AMP, Sun Alliance, Oticon, 3M, Roche & Citibank to name a few.
Following the sale of RL Polk in 1996, she launched DMC Advertising Group, a marketing & advertising company offering affordable creative ideas & production. The business has grown to now include D~M Connection - a full service advertising agency; Net Response - a mailing house & The Winning Process - a sales promotions creation & management service. This was awarded Best New Product Innovation at the Suncorp Western Sydney Business of Excellence Awards in 2010. DMC Advertising Group also won Business of the Year.
Stephanie has also been awarded Entrepreneur of the Year in both 2007 and 2009. In 2008 Stephanie developed a Business Womens’ Mentoring Program - Lingerie Logic, wrote the book Lingerie Logic (published in 2010) and is often booked for corporate speaking engagements throughout Australia .
Stephanie holds Board positions on Parramatta Park Trust, is a Past President of Parramatta Chamber of Commerce (the 6th largest CBD in Australia) and is a member of the Greater West Appeal Committee for the Salvation Army Red Shield Appeal. Stephanie has been a long time member of the Parramatta Chamber. Stephanie was President of the Chamber in 2005/2006 and 2006/2007. She was re-elected as President in 2012/2013and served on the Board for over 10 years.
Stephanie’s dynamics reinvigorated the Chamber and lead to a more inclusive relationship and with women and heightened our appeal across a broader spectrum.