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Past Focuses On Bright Future
While
celebrating our centenary this year the Chamber will move onto a new era of
professionalism, bringing in experts to advise and assist on our key
activities. Local agency Gyrate advertising, design and marketing will handle
event management including our prestige flagship event, The Western Sydney
Awards for Business Excellence and a revamp and expansion of the popular
magazine for business, Parramatta Business Access.
Not all
our improvements have been outsourced; we have recruited well in bringing on
board the experienced Linda Walsh as Sales & Marketing Manager. Linda will
be advising the Board on marketing and recruitment and assisting Gyrate in
their Chamber activities.
While
the awards are more and more a Western Sydney wide event, our day to day focus
will be on developing our cultural movement to think 100% Parramatta.
Moving
Parramatta Business Access magazine to a monthly issue is aimed at benefiting
businesses by giving them more frequent opportunities to advertise and promote
special or seasonal events and offers. The magazine will also benefit the
Parramatta area in particular and Western Sydney in general as it will increase
the profile of both, attracting visitors and investors.
That's
what the Chamber has been doing for 100 years. We are 100 years old because we
keep finding better ways of doing it.
Trevor
Oldfield
President
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