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Wednesday, 04 May 2011

Past Focuses On Bright Future

While celebrating our centenary this year the Chamber will move onto a new era of professionalism, bringing in experts to advise and assist on our key activities. Local agency Gyrate advertising, design and marketing will handle event management including our prestige flagship event, The Western Sydney Awards for Business Excellence and a revamp and expansion of the popular magazine for business, Parramatta Business Access.

Not all our improvements have been outsourced; we have recruited well in bringing on board the experienced Linda Walsh as Sales & Marketing Manager. Linda will be advising the Board on marketing and recruitment and assisting Gyrate in their Chamber activities.

While the awards are more and more a Western Sydney wide event, our day to day focus will be on developing our cultural movement to think 100% Parramatta.

Moving Parramatta Business Access magazine to a monthly issue is aimed at benefiting businesses by giving them more frequent opportunities to advertise and promote special or seasonal events and offers. The magazine will also benefit the Parramatta area in particular and Western Sydney in general as it will increase the profile of both, attracting visitors and investors.

That's what the Chamber has been doing for 100 years. We are 100 years old because we keep finding better ways of doing it.

 trevor_oldfield.jpg

 

 

Trevor Oldfield

President

 
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